I Choose Campaign Posted March 8, 2017 by admin


The I Choose Campaign was implemented by LiveMoya (LM) and its implementing partner Footballers 4 Life (F4L), in collaboration with New Start clinics on behalf of Society for Family Health (SFH) The campaign sought to increase the demand for and uptake of Medical Male Circumcision (MMC) services at New Start MMC sites. The Campaign was implemented in Tsakane, Witbank and uMgungundlovu and later extended to City of Johannesburg, eThekwini and Bloemfontein. The project kicked off on 24 October 2016 and ran over an 8-week period until 15 December 2016, with the following objectives:

The campaign sought to inform, educate and serve as a call to action in respect of:

  • Promote medical male circumcision among men between the ages of 18 and 45
  • Engage men and share information on medical male circumcision (MMC) services offered at New Start clinics
  • Increase the number of men who visit New Start clinics in selected demarcations
  • Collect data to build an effective demand generation model

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