History / Profile
Footballers 4 Life (F4L) is a registered Section 21 company working in the field of education and health, specifically looking at life skills and social issues as it relates to HIV/AIDS and TB. F4L makes use of retired professional football players who are trained in like skills and wellness and who go into communities to share their knowledge and experience.
The programme was developed specifically around the key aspect of using celebrities to conduct training and facilitation simply because society has a fascination with celebrities and wants to listen to celebrities before listening to any ‘ordinary’ person. In a country such as South Africa where “football rules”, using retired players to conduct the training was an obvious choice. In this learning environment, there is a far higher retention rate. All of our retired players have been trained at the highest level in health and education, and have at least 2 years of training and facilitation experience.